Connecting People to Online Church – Mark Meyer

Daryl McMullen, Mark Meyer and Ethan Hoinacki

“There are no experts in online church space.” That’s how Mark Meyer, Granger’s Online Church Director started Wednesday’s panel session on the topic. But these guys come as close as it gets to experts, with years of experience developing strategy and figuring out the best approach in a relatively new aspect of the church. That’s why I was stoked to be able to sit in—being a part of the Communications Team means I get to work pretty closely with Daryl McMullen and Ethan Hoinacki, but this was a great chance for me to get more of the “whys” and “hows” behind the “whats” of our church’s online strategy. Enjoy my bullet-point notes!

How we define online church:

  • Anything that happens online, 24/7, all week long, that helps people take steps toward Jesus
    • Facebook page where people can ask questions (e.g. “Why do bad things happen to good people?”)
    • Didn’t always think that way – started with “campus” mindset: expected it to be its own space, with giving, serving (somehow)
    • With 2016 Vision realized church isn’t a campus, it’s the people; in whatever setting it takes place

2009 – had custom-built church website

  • lots of added functionality, not needed or useful after a few weeks of “new” feeling

moved to platform

  • bugs, glitches,
  • not very good metrics
  • not top priority; YouVersion‘s success demands more resources

Currently using Media Social

  • now offering live services online, in addition to “simulated live”
  • currently have 1-2,000 people watch on-demand services; a few hundred live per week
  • using combination of Google Analytics with Media Social’s stats

Churches can have online church presence with $100/month and a great volunteer posting videos

Videos on YouTube can be a facet of online church

Things Other Churches are Doing

Community Bible Church in San Antonion – 220k Facebook Likes

  • Use Facebook ads
  • Use Google AdWords

Elevation Church app

  • contains 2 years of Steven Furtick’s messages

  • “The best communicators across the world are now available to everybody.”
  • great content, great messages are now a commodity
  • services playing all week long

Northland Church – Orlando

  • prayer wall

Online church community is extremely unified – Great resource for online churches:

What comes to mind when think of Kansas?

  • Wizard of Oz
  • Jayhawks
  • tornadoes
  • midwest

Alan Hirsch talks about subgroups. Mark Meyer fits into these:

  • male
  • lives in Indiana
  • Dallas Cowboys fan
  • married
  • has kids
  • lives in certain neighborhood/high school district
  • all these groups start alienating people
  • psychology: in-group, out-of-group

These things aren’t necessarily good or bad, they’re just who we are, and when we define ourselves or others by these things they can be alienating. A church in Indiana probably won’t reach people all over the world through online church without investing lots of resources into catering messages, times, etc, to people outside of the region.

Questions to ask before starting online church:

Why do we do this?

What’s our church’s strategy?

Who are we trying to reach?


Align your online audience to what your physical audience is, as much as possible.

  • our content screams Indiana
  • unless willing to neutralize content
  • pastors are willing to do specific message just for online community
  • not 1 hour 15 minute service to reach the world online

80 % of any ad budget should be to your core sphere of influence

  • for us, core is 50 mile radius ~ 600,000 people

20 % aimed at outer circle – 150 mile radius

40 % of people in America will visit a physical church campus

Mark closed the talk by saying that 2 billion people in the world are online. It would take 2 million churches, reaching a thousand people each, to reach them all. There is great need and great opportunity for churches to reach people in this way.

Partnering with Parents – Ted Bryant

Ted Bryant has been leading Granger’s Kids’ Ministry for over a year and yesterday he shared some of the challenges and successes he’s experienced as the new Director.

He started off by sharing Granger Kids’ Purpose Statement: “We partner with parents families to train up children to trust, love, and serve God.” (Side-note: Notice parents was changed to families, as they discovered there’s a large portion of kids in the church who come from non-traditional homes. I love that they made sure to include everyone; no one’s perfect, but Jesus loves us all—and so does this church. I love it!)

He then asked the kids’ ministry leaders from other churches in the audience for struggles they’ve faced in partnering with parents at their own churches. Here’s what they listed:

  • Parents want kids in church, but don’t want to go themselves.
  • Don’t use resources given to them by the church
  • Time commitment/scheduling
  • Sunday morning = job well done (no further teaching about Jesus, the Bible, etc, from the parents is needed during the week)
  • Clergy-ministry mindset/parents don’t feel qualified to teach kids about God

From here, I’ll give my bullet-point notes of Ted’s teaching on what Granger Kids has tried and where they’re going now, and some of the problems their facing, as they focus on parents (and families) becoming more involved with teaching children.

What Granger has tried to get parents more involved:

  • Get all in same room, to cast vision
    • We’ll keep kids 15 min. longer after the service; come to a meeting with us for 10 minutes right after the service.
    • Out of 1,000 families, about 100 people came, across all four services; had follow-up meeting during the week to have parents help partner with the Kids’ Min.
    • 12 people came to the follow-up meeting
  • Survey: online – data from the 200-250 families who took the survey:
    • parents: concerns about child’s faith journey -> many answers can be summarized as “entitlement”
    • what would be helpful to other parents in your neighborhood? parents say “activity away from TV, computer, etc.”
    • lots of answers show a sense of powerlessness of parents: “I don’t know what to do; even if I did, I don’t have the time or the energy for the fights it will cause.”
    • what media would you use from the following to access parenting resources if they were available for you and your family?
      • #1 – family activities on campus
      • #2 – website
      • #3 – family activites in the community
    • which topics want help communicating with your children?
      • respect
      • gratefulness
      • shows wisdom is not being passed down generationally
    • parents said things in survey they wouldn’t have said face-to-face
    • another survey sampled 1-2000 families – what worked for them in child’s faith journey:
      • prayer
      • eating dinner together and talking
      • reading the Bible together
  • Promoted book: Parenting Beyond Your Capacity by Reggie Joiner and Carey Nieuwhof

Problems up against:

  • No onus – send kids to school to learn math/science; send to church to learn about God/Bible; send to music lessons, little league, etc.
    • starting with language: “partnering”, “equipping” – it is the family’s responsibility
    • creating more avenues for parents to take responsibility
  • No medium to tell our story
    • ramping up online presence
    • made videos of classroom leaders talking about what they do in their rooms each week
    • focus on equipping not replacing – we’re not replacing what they’re doing now with a better option; we’re meeting parents where they are:

As a fairly new parent myself, I took a lot out of Ted’s teaching for kids’ ministry leaders. Obviously he gave several great resources and tips – but my biggest take-away is that I’m extremely blessed and grateful that Ted Bryant is leading the charge for kids at the church my daughter is going to grow up in! No, I won’t be passing the onus of responsibility onto him, but I’m so thankful for the wisdom he’s bringing and for the chance to partner with him and his team in the care of my child.

Thank you, Ted!

Teaching with Your Life – Jason Miller

Jason Miller had some great tips for teaching—from the platform, and in day-to-day life. Here are the bullet points of my notes from his talk yesterday.

I didn’t leave music to teach, I took music with me into teaching.”
Great dynamic for teachers to think about:
  • piano – tender moments that feel like a one-on-one conversation
  • forte – reinforcing important points
Learned to write sermons as songs
  • Country song, “You’re Gonna Miss This”
    • Every good pop song has a chorus it comes back to
    • Winston Churchill says “When you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack.”
    • Sermon as song structure idea: Communicating for a Change by Andy Stanley
      • 3-point message should probably be a three-week series

Message/Song Structure:

  • Intro – build affinity with crowd; realize why I need this teaching; great songwriters write from their experience
  • Verse 1 – 1 & 2 are building the case for your message;
    • good if it has polarity (-) half the room might relate to the valley, half might relate better to mountaintop
      • from recent message: Jesus learns of John the Baptist’s beheading
  • Chorus – three times to hit the point home
    • should be explicit and precise
      • “Community with God is the lifeblood of your soul” – Jesus sought solitude with God no matter the circumstance.
  • Verse 2
    • (+) polarity
      • Jesus feeds 5,000
  • Chorus
  • Bridge – application: unpack what you’re saying and what you’re not saying
  • Chorus
1 Timothy 4:9-16 – Jason’s go-to passage
“‘Don’t let people look down on you because you are young’ doesn’t just apply to your age, but to your level of experience as well.”
  1. When you apply yourself to the work God’s called you to, your pride will take some hits.”
  2. Sometimes external factors
  3. Elusive impact
    • our level of impact isn’t quantifiable not because it’s flimsy but because it’s so dramatic and huge.
    • a society is more than its GDP
    • a community is more than the number of jobs in that town
  4. Any investment made into your work is more costly because the rest of your work doesn’t stop.
If you can’t sense the ways that what you’re doing for God is drawing you deeper to the heart of God, it’s time to call a timeout and figure out why that is. Refocus, reassess, etc.
If you’re feeling your work is elusive and slippery, your volunteers probably do too. They work 40-60 hours/week. We need to give them specific positive feedback to reinforce the impact they’re having. Be aware of the work they’re actually doing. When we’re not giving good feedback, we shouldn’t be surprised when they’re experiencing challenges.
The reason volunteers are on your team is because they believe in it. Sometimes they need to be challenged.
If your gospel is narrow, you don’t have much to stand on in helping your volunteers appreciate the work they do. If it’s so narrowly wrapped around a future destination rather than the holistic vision of the Gospel as building God’s Kingdom here on earth, it might be difficult to cast vision effectively. Effect of work is often immeasurable/unquantifiable. Look up Scot McKnight for more on this concept.
Acts, along with the gospels of Matthew, Mark, etc, speak of two things:
  • coming of king Jesus
  • the redemption of the World/renewal of all things: light where there was darkness, truth where there was deceit.

Jason Miller is the Pastor of Arts and Teaching at Granger Community Church.

Make sure to check out the rest of the Blogs from ReInnovate Conference.

Simplifying Media Distribution – Daryl McMullen

Daryl McMullen is the Web Director at Granger Community Church. Today at ReInnovate he taught about some of the philosophy behind, and implementation of, Granger’s media distribution strategy.

Daryl described media as, “Your message, in whatever form it takes.” Here are the bullet points from his talk:

Questions to ask before diving in to your organization’s media strategy:

  • What is your church’s mission statement?
    • values
    • priorities
  • Just because you can, does that mean you should?
  • Will your strategy be sustainable?

Types of media GCC uses:

  • Online campus – live-stream of all four services
  • On-demand weekend service
  • Podcast – people listen while working out, while at work, etc.; PodBean, Hipcast, Blog Talk Radio
  • Audio playlist – list of songs from weekend, provided because worship pastor requested it, has become one of top-viewed pages
  • Images, photo galleries – flickr, SmugMug, etc: creative, unique ways to make pics available, especially for big events like Baptism weekend
  • Blogs – started with leadership team viewing as high priority for those in leadership
    • for team – another avenue to help cast vision and communicate
    • for other church leaders – pass on helpful tips, insight from experience
    • WordPress – great for campus blogs, site blogs, mini-sites (Christmas Productions, etc)
    • different from website bc it’s more frequently updated content
    • WordPress, Blogger, SquareSpace, TypePad
  • Social media – 2 methods:
    • create content (tweets, Facebook posts, etc)
    • connect to blog posts
  • – hosts conferences, e-commerce (via Shopify), distributes videos, message audio, various resources for churches
  • Pinterest, Instagram – have researched, but not a great fit at this point. (He’ll be posting a summary of Granger’s research on this to his Blog.)
  • Video
    • Live-streaming is our most recent platform; started with leadership team for when out of town; opened to public with online campus
      • options for online campus:
      • LifeChurch – church online (free)
      • Media Social (paid)
    • On-demand
      • Amazon S3 (very inexpensive, great way to get video onto server to stream from other services)
      • Bright Cove
      • Media Suite
      • Vimeo ($60/year for HD)
        • 5GB limit/week
        • one account for video clips
        • one account for full services
      • YouTube
    • places people go:
      • media players
    • feeds people subscribe to:
      • Vimeo
      • YouTube
      • can subscribe to user’s channel and get updated whenever new videos are uploaded

Ways to distribute content:

  1. Create a place people have to visit (website)
  2. Create a feed people can subscribe to (blog) – driven by RSS technology
  3. Apps – haven’t delved into, but are keeping an eye on the potential of apps